organising the perfume studio

Last weekend, I finally called an end to the nightmarish excuse I had for a perfumery workspace and took the time to properly set up my studio. I used to keep my essential oils in a dark box in my wardrobe which was taken out whenever I wanted to blend. However, my collection has grown significantly and the burgeoning box soon made it impractical to pack, unpack and transport around the house every time inspiration struck. Since I began reformulating my new line of perfumes, I have been finding myself among my bottles and essences almost every hour I was not at the computer maintaining some semblance of a day job. Unfortunately, my collection gradually spread over the last few weeks and parasitically took over my dining table.

This is the dreadfully messy condition under which I have been working for the last few weeks:

It's like the aftermath of an explosion of perfumery, with bottles, pipettes, and blotter strips everywhere. One of the most confusing things was that I had trial blends placed among completed and rejected blends. I always had to remain cognisant of which were which, until I had about 20 bottles divided over 6 fragrances and it started getting out of hand.

I spent Saturday afternoon organising my collection and assembling the new area that would become my atelier. I chose to use my parlour, which has a nice armoire on which I could assemble my perfume organ--my entire collection of essences--all within easy reach, and moved an underused hall table beside it for my blending and notetaking.

Here is my organ with all my individually diluted and decanted collection of essences:

And this is the corner of my blending desk showing trial blends and some mini blotter strips for testing them:

I have made quite a lot of headway since my last blog update. Thank you to everyone who has helped me clear out my remaining collection of my previous line of perfumes. I can hardly believe it but there are now only a small handful of bottles left on the shelf and only two items left in my Etsy store. It is such a thrilling and encouraging feeling to see the slate being wiped clean, ready to begin a new and exciting chapter in my perfumery.

Since completing my first two blends, I have further brewed a sweet woodsy floral based around the incredibly alluring night-flowering jasmine, but composed it with an unexpected smoky top of juniper berry and black pepper and a deeply luxurious base of sandalwood and myrrh. I chose this interpretation so that I may offer something distinctive from a conventional, 'clinically chic' jasmine perfume you might find at a department store.

I'm also presently finalising two blends, a sweet woody perfume that is a rather masculine incarnation of roses and incense, and a fresh citrus fragrance built around a tart and complicated neroli. These two will be reformulations of my existing scents, Golden Lyre and Huntress, and will provide two lovely scents for the warmer months.

I have also been working on an official website for Faunfare, and it's almost complete. Just a few more tweaks and a couple of pages of content and it will become a convenient location for shopping and perfumery-specific news.  I appreciate that not everyone who reads About A Bun is interested in my perfumery, so I will be maintaining a more professional blog there with information about blends I'm working on, while keeping this medium for more heart-to-hearts.

update on my respite

The last two weeks away from Etsy has been godsend. Although my work and social lives have become very demanding, with Semester 2 starting with a vengeance and a friend returning to Sydney for two weeks after teaching in Japan for a year, I have immersed myself in my perfumery and have already composed two blends of which I’m far more contented than anything I have made prior. They are complex fragrances made with the most luxurious and high-quality essences I could find.

The first is composed of refreshing and uplifting citrus top notes that meld into a deep and luscious bouquet of florals that lie on an earthy green bed of moss and fern. It's vivacious, exuberant, and singular. The second is a narcotic blend of mandarin and spices on a smoky and sultry amber base, redolent of incense and silk. It's sensual, intoxicating, and intense. I have already tested them on two volunteers who rated them very positively.

I hope to make one more blend before I showcase the debut trio. Does anyone have any suggestions on what that third could smell like? I’m tossing up between a light woodsy floral of immortelle and neroli (similar to Nyctanthous), a deep floral of vanilla and rose (similar to Chypre), and a dry, woody, masculine scent akin to White Poplar.

I’d also like to mention that I will be discontinuing all my existing perfumes.  These are what remains in stock:

CHYPRE (sold out)
An impassioned brew of hungry vanilla, mysterious oakmoss, and lusty rose damask. Tenderly romantic and mercilessly erotic. The ultimate aphrodisiac no faun could live without. Notes of ylang ylang, vanilla, oakmoss, and rose damask.

GASLIGHT (sold out)
A still night at the end of a cobblestone alley. The faint scent of a woman’s perfume, sparkling wine and ill judgement still clings to the air, beckoning Jack towards his next prey. Notes of sandalwood, frankincense, cinnamon, violet, jasmine, bergamot, and bergamot.

GOLDEN LYRE (sold out)
A melodious, Apollonian blend of the sweetest fruits that dances on the skin. Energising mandarin is filled with joie de vivre. It gracefully fades into a more floral scent after a couple hours of wear. Notes of cedarwood, rosewood, clove, petitgrain, mandarin and bergamot.

HOOF & HORN (1 bottle left)
Inspired by the carousing faun herself who is fire and laughter to the bone, this is a rich and creamy blend of luscious blood oranges served with lashings of vanilla. Sweet, warm and utterly delectable. Notes of vanilla, blood orange, and pink grapefruit.

HUNTRESS (sold out)
A strong-willed scent that is both self-possessed and wild-at-heart. Bergamot sharpens the senses for your stalk through the groves at dusk. The citrusy fragrances meld tenderly with heart notes of feminine rosewood. Notes of bergamot, sweet orange, tangerine, rosewood, and patchouli.

JACK THE RIPPER (sold out)
A Victorian gentleman with a calm and composed façade, faintly scented with powdered violet and jasmine, barely restraining an alter ego of pure, concentrated sexuality frothing with vice and debauchery. Drowned down with a tall crystal glass, swirling with iced absinthe. Notes of sandalwood, frankincense, amber, cinnamon, violet, jasmine, and aniseed star.

MANDRAGORA (2 bottles left)
Bitingly venomous amber smoulders in this cruel blend of poisonous root and bittersweet sin. Notes of amber (from a plant-based accord), patchouli, root, bark and soil.

MIDSUMMER (1 bottle left)
Ripe, juicy lemons sweetened with a hint of lime on a bed of dark oakmoss. Notes of lemon, lime, wisteria, and oakmoss.

MIDWINTER (7 bottles left)
A chilly winter surrounded by the woody scent of white pine while a ghostly whisper of dried wisteria blossoms is carried on the cold winds. Notes of cypress, pine, wisteria, rosewood, and violet.

NAIAD (sold out)
Smoky white sage and lavender drowned in a clear, running stream. Herbal heart notes are gentle and elusive on first touch, like reeds on the riverbanks, but plunges you into its shadowy depths of violet and ylang ylang. Notes of sage, lavender, ylang ylang, rosewood and violet.

NYCTANTHOUS (sold out)
Delicate jasmine blossoms haunt this melancholy scent. When the sweet buds wither, grounding violet leaf leaves you to drift into a reverie on soft, shady grass. For those who flower at night. Notes of violet leaf, grass, violet, jasmine, and dew.

SATYRION (sold out)
Named after an infamous Greek aphrodisiac, this concoction is inspired by the untamed satyr who is beast and music down to the soul. Dark and warm like sugared figs washed down with a chalice full of mulled wine. Notes of cedarwood, clove, figs, mandarin, and oakmoss.

WHITE POPLAR (sold out)
An homage to the Greek God of the Dead. Rich, earthy and spicy, with a hint of bitterness. The scent begins fresh and grassy, but like a descent into the Underworld, transforms into a cold, dark and earthy scent after a couple of hours of wear. Notes of cedarwood, cypress, peppermint, and petitgrain.

first visit to a craft market

As many of you already know, my last trip to the Eveleigh Farmers' Market got me thinking about applying as a vendor for their monthly crafts one.  This Sunday, I visited their August Artisans' Art and Craft Market to scope out the vibe.

The Cat and I arrived at Carriageworks bright and early (perhaps a little too early).  We arrived at 10:15am and most of them were still setting up.  By the time we left at about 11-11:30am, it started picking up a bit more.  We were immediately struck by the wonderful range of handmade goods, everything including jewellery, upcycled notebooks, felted scarves, artworks, and ceramics.  There were no import goods or second hand in the mix, which I hear is what a lot of 'handmade' markets are doing nowadays when application numbers are low.  It was particularly promising for me to see that fragrance-wise, the closest was one stall that sold reed diffusers and candles.

Despite how new the Eveleigh Market is, the standard was very professional.  I visited every stall and almost all of them were well-established and had their own websites and many even a physical store or studio.  The prices were definitely higher than what you would find on Etsy, but knowing how much time goes into everything, I wouldn't say anything was exorbitant.  Most vendors who had $75+ necklaces or something would always be sure to also carry $10 rings or $15 earrings for impulse purchases.

In terms of selling there in the future, I had a really enlightening talk with one of the organisers on our way out.  He was quite frank and said that with what I make, I'm in with a good chance because they're really interested in variety.  He confirmed that jewellery is one of their most saturated categories and the applications he went through for them were two huge folders full and they had the longest waiting list.

However, measuring myself up against the other vendors there, I think I wouldn't feel comfortable applying until I was closer to their level of professionalism.  I have made two more supplies order over the weekend and today, getting much more proactive about my perfumery study and research than I have ever attempted before.  I'm thrilled to say I have quite a few exciting projects in store and I can't wait to share them with you all in due course.

where to for faunfare from here

Something quite fantastic and unexpected has happened with Faunfare in the last month; I broke even. I made back in sales everything I have spent on bottles, business cards, envelopes and postage, and essences since my very first supplies order, including those most precious that have not even made their way into my blends yet. I don’t know how it happened, but I’m immensely grateful to the amazing customers who believed in me, my perfumes, and my vision, and satiated their curiosities with a try. The feedback that I have received has also been phenomenal and more complimentary and generous than I believe I deserve.

As thankful as I am for my journey so far, I think it’s necessary for me to take a small break from selling and spend some time alone with my oils, reminding myself why I got into perfumery in the first place. To inspire myself, I ordered a copy of Mandy Aftel’s Essence & Alchemy before I left for Amsterdam, and have been devouring it since I got back. Her book is a poetic concoction of psychology, literature, and history, which weaves a tale about how natural perfumery has evolved through the ages, suitable for both aspiring perfumers and perfume-lovers. Trish of Scent Hive also had the good fortune of meeting and interviewing Mandy Aftel at her studio and presented a brilliant blog post about her experience.

Frankly, I find it mind-blowing to think what I could aspire to with my perfumery. There is still so much more I have to learn about the world of essences and I’ve never been hungrier for the knowledge.

Two nights ago, I received an email from a well-meaning browser who nevertheless startled me with her logic. She said she doesn’t like the use of cheap, synthetic fragrance oils in perfumes and wondered if I use any of it in my blends, “because the prices are so low?” Although the word “natural” features in my shop title and product descriptions, including further details of why I choose essential oils instead of synthetic ones, I can really relate to this woman’s query because a quick search of “natural perfume” on Etsy yielded for me pages and pages of products that were neither natural… nor perfumes at many times. I found numerous stores that described their perfumes as “natural” or “botanical”, but their ingredients clearly indicated the sole use of fragrance oils. I wonder if it’s that they’ve simply picked up the trend on Etsy of calling them “natural perfume oils” without realising what it means? Indeed, I have found a lot of new people who love the fact I use natural ingredients, but if I ask, they often can’t really tell me why they think natural oils are better. I have met very, very few people who can tell the difference. More personally, her point about my low prices inferring low quality hit the nail on the head of something else you know has been on my mind—pricing.

I posted a couple of weeks ago about my philosophy on pricing and how I passionately believe in selling my perfumes at below retail price. A wonderful myth that circulates Etsy is of a seller who makes high-end designer underpants. She made modest sales until one day she decided to counterintuitively increase her prices, fitting them better into the more affluent target market whose tastes and needs she caters to and her panties flew off the shelves. I wish this was indeed the case for everyone but I soberly reminded myself that perhaps for the vast majority of us mere mortal sellers, people might just simply not want our stuff and increasing the prices will only make them not want them more. This woman’s question however, brought this panty myth back into focus and made me wonder if there were more people who were turned off my store because my prices spoke louder than my words. I just wish there was a way for me to balance my love for purveying affordable perfumes without doing my work a disservice.

This finally brings me to the title of my blog entry. Where to from here?

I’m going to a take a short sabbatical, perhaps a month or two, to read and study more about perfumery theory and technique. From my own pocket, I will fund an augmented collection of rare and precious essential oils and gradually move away from some of the more affordable oils in my initial orders. I want to reconceptualise my entire brand and line, further developing my perfumes inspired by the Ancient Greek pantheon, which has been far better received than I could dream. I want to improve each and every one of my scents, replacing the lower grade oils (e.g. vanilla infusions, ylang ylang first) with the highest ones (e.g. Madagascan vanilla absolute, ylang ylang complete), and create new products such as perfume solids in lockets and pillboxes. I also want to indulge other passions of mine, writing and photography, and produce some essays and articles about why I choose to make natural perfumes instead of full or semi-synthetic blends, and spend weeks photographing my products to get them just the way I want them.

However, I know that if I progress down this path, my perfumes will no longer be viable to be sold at $6-7 a bottle. I’d imagine my ingredients alone will exceed this price, even in 5ml bottles. As such, I’m not sure there will be a place for me on Etsy, and I may have to consider other avenues, if selling is a priority. I have lots to think about in the next few months!

amsterdam summary

I returned back to Sydney after my conference trip to Amsterdam last Monday evening, however, I’m still attempting to adjust to a normal sleeping pattern as I’ve been unhealthily swinging from sleeping 14 hours one night and then 3 the next.

I presented my paper last Thursday morning to some very complimentary feedback and excellent advice. I didn’t really enjoy the conference as much as a similar one I attended in Auckland last year, and I was quite disappointed as I had consciously intended from the outset to diligently attend every session, get out of my shell and meet and greet as many people as I could, and contribute with questions and feedback for presenters whenever I was able. Although I did fulfil my promise to attend every session, some of the presenters may as well have been speaking in Latin because they were so far beyond my areas of knowledge and interest. The mood of the conference was also soured from the first morning’s plenary speaker, who was attacked by a snarky, passive aggressive academic whom I can only assume felt it was appropriate to talk to others so disrespectfully due to his own prestige. His behaviour throughout the times I had the misfortune of seeing him treat fellow academics with less experience than himself not something I would wish to emulate.

Despite my incompatibility with the conference itself, I managed to meet some really exceptional people while there. A couple of my colleagues were either from or had worked in Amsterdam and knew the city well, so we were very spoilt when they offered to show us around some of the sights, including the central city as well as the infamous Red Light District.

I have to admit my time in Amsterdam was little short of magical. The picturesque scenery around my hotel, the NH Musica, was breathtaking. My week was of ducks bathing in the canals and looking for food among the lily pads, waking up to the sound of birds singing outside my window, and the glorious golden sunsets at 10:30pm. The funding debacle at my university, which threatened to leave this business trip $1000 out of pocket for me did turn into a blessing in disguise. I was much more adventurous, and thus found it far more exciting to take a train from Schiphol airport for €2.50 rather than hail a taxi for €40. Some of colleagues who were lecturers at the university and thus eligible for staff funding for their entire trips plus expenses even went so far as to take a taxi into the conference venue every morning (a point laughed at heartily by the locals) rather than take a fraction of the time and cost to catch a tram.

I will gladly eat Dutch food for the rest of my life. At first, I was perplexed by the jugs of milk provided with every meal and the ‘salads’ which looked to me more like giant plates of dip, but everything I tried was delicious. Fresh multigrain rolls filled with soft cheese and raw mince meat was unexpected but fantastic, herring, and homemade chips (fries) topped with mayonnaise. I’m salivating just thinking about it again!
On Friday evening when the conference came to an end, I met up with two friends who took a train in from Germany. We were able to try some restaurants of our own choosing as well as visited The Rembrandt House, the artist’s actual place of residence, which has been restored and converted into a museum.

As I mentioned in my last post, I have recorded some short videologs during my journey. I was quite good about updating it on my first couple of days, but interest died out when I found myself out and about for the entire day (and night) once I met up with my friends, and the only time I had to myself was devoted to sleep. The few files that I recorded have only just recently been transferred from my iPhone to my computer, and I’m in the process of learning how to convert and edit them before they will be uploaded.

boring trip details to amsterdam

I began this journey log as I chillaxed in my seat listening to Katie Noonan & the Captains from the entertainment system. It's unfathomable to me that there's only an hour and a half to landing, this has been by far the most comfortable flight I have ever been on. I passed the time by watching the great choices of videos, including at last being able to see Tim Burton's Alice.
I was a little more apprehensive about the next 14hr leg of the journey to Amsterdam. Armed with some good advice, I found a spa where I was able to pay a small fee to use the shower. For 10 Singaporean dollars, you're provided access to a private bathroom with one of those rain shower heads and a small lounge area with hairdryers and snacks. It was the best way to spend two hours in transit at midnight.
When I got on the plane to Amsterdam, I discovered to my immense joy the plane was only about a third full. I had the entire row beside the window to myself and quickly learnt from my neighbors that the best way to enjoy it was to put the armrests up and lie down across the whole row like a bed! I even built myself a fairly cosy nest from the two extra blankets and pillows I had.
I felt so spoiled when I woke up at 2am (it was 10am Aussie time so that can't be helped) and bundled myself up in all the blankets while nostalgically watching Blue's Clues and Hey Arnold! on my entertainment system.
It was really coincidental but I bumped into a colleague who is sharing my flights to and from Singapore for a conference in Vienna on at the same time and when I sadly had to say goodbye to her and got on the plane to Amsterdam, another colleague who is attending the same conference as I waved me down as she caught me strolling through the aisle!
I'm going to pick up a sim card with Internet access when I touch down in about an hour and I'll be uploading this entry. As promised, I have been collecting small video clips when I could to try editing and publishing when I get back to Sydney but I didn't get too many opportunities to talk because I was often pressed for time or surrounded by tired people I didn't want to disturb. I promise to be more adventurous in Amsterdam!

humble oils for frugal fauns

Thanks so much to everyone who has contributed to my two last blog entries on the highs and lows of selling online! I had imagined that I would take my week off the Internet to reflect on the issues of pricing before I came back and began writing up my thoughts, but after reading your fascinating points of view, I could not help but start writing now.

Last night, while surfing the web, I found a scintillating discussion on putting a price on handmade. Megan Auman makes very unique laser-cut cozy/cuffs, coffee cup cosies and wrist cuffs in one, and after being promoted on Etsy’s Facebook page, it sparked a controversial debate where buyers cried at the outrage of her seemingly exorbitant prices, even daring to accuse her of making a greedy amount of profit. In another of Megan’s blog posts about this issue, she describes Etsy as a “pro-am community”, which was the first time I heard that phrase. It refers to amateur professionalism, meaning people pursuing amateur activities to professional standards. Megan mentions that for many sellers on Etsy, myself included, our stores are just extensions of our hobbies and therefore we have neither need nor motivation to price our products high enough to factor in true production costs and a living wage. This hurts the sellers on Etsy who run their stores full-time and are attempting to make a living from their craft because comparable products are being priced lower than they could manage without forgoing food or shelter.

It exacerbates the problem when a culture of underpricing conditions buyers that Etsy is a place for bargains, to perhaps find some crafter with low self-esteem willing to unload some handmade soaps or earrings on to you for the same price you would find in a Coles or Target, while receiving one-on-one service.

Her article also prompted me to take a good hard look at my own pricing practices and attitude. As of the time of writing, my perfumes are being sold at $6 for a 5ml bottle. While I understand that that is considered quite low, if not the lowest price you can find for all natural essential oils in a jojoba base, it is nevertheless not the lowest for perfumes overall. The other day while randomly browsing, I found one of the sellers on Etsy making Twilight-themed perfumes (yes, they really exist) and running a sale on solids for $1. I will tell you now that I’d have a difficult time finding the metal tins that they come in for less than $1.

Although I’m sure some people would consider my prices to be quite reasonable, I confess that I’m completely conscious that it’s not. The $6 I charge for my perfumes do not account for my labour, because for the time being, I consider running Faunfare a labour of love. Unfortunately, I’m one of the sellers Megan reveals as inadvertently devaluing handmade for everyone else. I’m a hobbyist through and through and my singular goal on Etsy is to meet like-minded souls for whom I can eventually supply perfumes for free. I aspire to be the forest’s herbalist who concocts away in her deep, dark glade while friendly villagers travels beyond the thicket to seek vials of esoteric elixirs in exchange for pumpkin pies or a couple of chooks. I think if I can make back my material costs, that’s just a bonus. To compare, I don’t get paid to read or go to the cinema, but they’re also things I love to do in my spare time. If I could at least get some free books or free tickets every now and then, then what more could I ask for?  I don’t consider that if I posted up a review of a film I saw on my blog that a professional film critic might lose their job because here I am doing what they do for free.

I’ve had both well-meaning friends tell me that I’m giving away my perfumes and well-meaning friends tell me that I ought to literally give away my perfumes. I know some people think I’m crazy and may even be turned off by my low prices, suspecting that there may be something wrong with them, and those who see making a purchase from my store as a splurge.

I also absolutely adore my day job. I love to write and through a lot of luck and divine intervention, I have found myself on the path to becoming a researcher, which lets me teach subjects about which I’m passionate while getting travel opportunities to meet others who share those passions. I have to sell about 20 bottles of my perfumes to make what I make in an hour and thus I have no drive to turn my perfumery into a viable business.

I never set out to undercut any sellers. In fact, some of you might remember that when I first launched my store, I priced my perfumes at $12 for the 5ml bottle, which covers my materials and time and after weeks of research, was where I found the average price, minus a dollar or two. Want to take a stab at how many I sold? If you guessed zilch, you would be absolutely correct. So in the lead up to the Solstice last month, I placed all my perfumes on sale and they flew off the shelves. I’ve also been very fortunate that my buyers are the best in the world and either returned soon after their first orders or heartily spread the word. However, I can see the culture of cheap at work here on Etsy, but if my alternative is to price my perfumes higher and not sell anything, that defeats the purpose of listing on Etsy in the first place.

I don’t hate bargain hunters, in fact, I’d probably define myself as one. I would definitely do my utmost to spread the word of handmade, supporting independent sellers who use locally sourced materials and take care to be ethical in their business decisions, but I don’t see my role as enlightening the ignorant masses (and this is coming from an academic). Sadly, I think what our creations are worth are not always accepted in every market and I think it’s unrealistic to assume the solution is to implore all sellers on Etsy to raise their prices so ours won’t seem so high by comparison. If Etsy is becoming a bargain hunting zone, then we ought to find another market (I hear craft fairs and handmade markets are better catered towards people who appreciate quality over saving a few bucks) or use Etsy as a springboard into our own brands, and we can eventually run a store on our own domains.

Full-time Etsy sellers also have one of the most priceless advantages—time. I madly bottle perfumes on evenings and the weekends and can only find time to ship twice a week, and even then it’s a stretch, especially last week when I hurt my knee and could only ship on one day when I had the car. Full-time Etsy sellers should never see me as a threat because I will never find the time to conceive brilliant, inventive, cutting-edge ideas, reshoot stunning photographs every fortnight, or constantly be expanding my line.

Perhaps it’s not a question of whether or not hobbyists are undermining handmade artisans running their own businesses but there may be enough space in the market for both parties. A few weeks ago, a buyer added me to her favourites and when I perused her profile, I was surprised to find a lengthy and articulate essay on how Etsy has really saved her life on many occasions because when she lost her job during the GFC, she appreciated finding passionate crafters offering affordable goods on Etsy. Those are the people I want to create for. If you are well-educated on the cost of mass-consumerism and have the luxury to spend money on high-quality handmade goods, you may very well overlook people like me and choose to spend more to support full-time Etsians instead whose stores are well-stocked and constantly growing. However, if you’re a faun who needs to save her gold for figs and mulled wine, then come by my neck of the woods and find some earnestly blended oils and a friendly ear. Just remember to bring a chicken or a pie.

suppliers on etsy

I know I don't normally run topical posts on my blog, but as I was writing my last entry on the unexpected joys I have found through my experience selling online, the issue of pricing and all its sticky web of frustrations kept rearing its ugly head in my thoughts.  I think it warrants a separate post to discussing it sometime down the line when I've had some more time and distance from my experiences to reflect, but in the meantime, I'm really interested in hearing any thoughts you may have on supplies being sold on Etsy.

I was searching brass lockets recently and stumbled across some very reasonably priced suppliers.  However, after hours of admiring their beautiful charms and findings, more and more of the jewellery featured on Etsy's front pages looked familiar.  For instance, I saw some adorable unicorn charms for about $0.40 each and then an hour later, I went back to the Etsy homepage to find the exact unicorn charm on a plain brass necklace (not embellished, antiqued or altered in any way) on the front page selling for around $27.  I can't help but wonder if there's some kind of flaw to the plan if more and more of Etsy are opening up to suppliers, which may over time, undermine the crafters that the website was designed for.  Is Etsy at fault for opening itself up to becoming just another Ebay if supplies sales outweigh the handmade sales and that even the cream of the handmade crop can be purchased more affordable by simply searching "unicorn charm" and "chain" under the supplies category? What moral responsibilities do sellers have in not overpricing their goods, even if the market is willing to pay higher prices?

unexpected joys, a reflection on selling online

I was flipping through my ideas notebook today and found an old page on which I first started brainstorming the ideas that would later manifest into Faunfare. I’ve kept my store on Etsy for about two months now and I felt it was high time I spent a few moments reflecting on what has transpired so far, both on stage and behind the scenes. Those of you who have known me some time know that I had a brief run with a jewellery store around this time on Etsy last year, but it drained me physically, psychologically, and emotionally to maintain it. I admire those who run successful jewellery businesses and seem to retain as much passion in making hundreds of pieces as they would in making a single piece for a beloved friend, but I wasn’t able to find that for myself. I very quickly became discouraged.

Before I started Faunfare, I composed a list of philosophies I vowed to keep in mind so to avoid falling into the trap of jadedness. These comprised of:

• “Creating for a sacred purpose”; not seeing my actions as solely functional towards a business goal, but also a spiritual one. I flirted with the idea at this point of privately dedicating Faunfare to Dionysus, the Greek God of Wine, and celebrating each sale with a small drink. However, I’m glad I never committed to this because I’m a cheap drunk and I would have likely felt very ill. Nevertheless, I found it quite fantastic when on Midsummer I received three sales of three items consecutively. Maybe not divine intervention but still pretty fun.
• “Friendships come first, sales come last”; this one saved my sanity on many occasions when I caught myself lamenting over my lack of sales. I reminded myself to see Etsy as a paid social networking service for meeting kindred spirits. In the short time I have run Faunfare, I have traded with five amazing people, almost all of whom I keep in touch with on a weekly or even daily basis. I have collaborated with an old friend, and as such, rekindled correspondence that was suspended when I took a break from Etsy. One of my lovely buyers inspired Midsummer, while a couple more offered motivation and support to list Jack the Ripper and Gaslight, two highly experimental scents that for a while was only available to purchase under the table.
• “Share knowledge liberally and generously”; I have met both crafters who were very vague about how they create their wares and evasive about answering questions and those who were more than happy to lay their cards on the table, even sharing tutorials and links to suppliers on their personal blogs. I respect that while the nature of some things, such as jewellery, can be quite easily replicated if others had access to the same charms and findings, and not every artist should be expected to reveal how they created their works, I have to confess I find those who are open and honest with their knowledge freaking sexy. And I always aspire to be sexy.

Many events have also given me cause to do merry jigs around the burrow. Most recently, I was contacted by a friendly buyer who ordered 27 mini vials of my blend, Golden Lyre, which was inspired by Apollo, as she is about to direct Alcestis, in which our melodious deity features. You can find her production blog here. She’s preparing to gift members of her cast and crew with a mini vial each to thank them for their participation. Sometimes, you’re pottering around your apothecary while you read myths and ruminate and read more myths before concocting eccentric, conceptual, symbolic blends that you fear maybe no one else will appreciate, you are proven so wrong in the best way by a band of frolicsome fauns. Moments like this just make my heart leap.

welcome respite

You likely won’t hear too much from me over the next 3 weeks. I’m leaving for Amsterdam next Monday and until then, I’ll be preparing for my presentation and reading up on how to survive a 22-hour flight. I’ve only presented at one conference before this, a discourse conference in Auckland last year, which had quite a relaxed atmosphere. I’ve heard that the standards for this one are higher, but despite this, I’m still waiting on them to release some kind of programme so I know when and which day I’m presenting and how much time we’re allocated for our talk. I’ve put off a surprisingly vast amount of decisions, and only a couple of days ago did The Cat ask me to double-check whether or not I need an adapter plug when I’ve been telling him for a few weeks, “I’m sure I don’t”. Well, it turns out I do!

One of my friends who is spending the rest of the year in a country town three hours drive from Sydney teaching at a local high school has been maintaining a superb vlog. I’m considering doing a vlog myself just for the purposes of my trip to Amsterdam. Some of you might know that I heard some recent bad news that my trip, despite being for a conference, was unexpectedly going to leave me out of pocket about a thousand dollars. It’s actually turning out to be a blessing in disguise because it’s motivated me to be more adventurous, exploring other options like taking a train to my hotel for 4€ instead of a taxi for 40€. I even managed to book my hotel room online for cheaper than what the special university partnership discount offered. More money for souvenirs!

Aside from working on my presentation, my mind and paws have been well-occupied with completing a formidable order two friends of mine made for 200 bottles of both perfume and massage oils for their wedding favours. The 20kg box of bottles arrived at my doorstep on Monday morning and I’m pleased to say that as of Saturday, all 400 bottles have been blended, poured, capped and boxed away, leaving only the last step of printing labels to do. Fortunately, the groom and bride were very happy with the first label design I drafted up so there is little editing I have to do.